Bordeaux Restaurant Month is an October celebration of Bordeaux wines at leading restaurants across Texas. Participating restaurants showcase the breadth of Bordeaux, including reds, dry whites, rosés, and Crémant, through by-the-glass pours, curated flights, food pairings, and bottle list features, while receiving marketing support, staff training, and promotional materials from Bordeaux Wines.
Educate Your Team
Complimentary Bordeaux wine training, educational materials and tasting resources, a staff sales incentive program with gift card prizes, and ongoing support from Bordeaux Ambassadors.
Engage Your Guests
Featured placement on the Bordeaux Restaurant Month website, inclusion in Wine Spectator promotional coverage, and support through a geo-targeted consumer marketing campaign.
Funding Support
An $800 stipend to help offset the cost of promotional materials supporting your restaurant's participation.
Get Featured
Featured placement on the Bordeaux Restaurant Month website, local PR and media support, and a geo-targeted consumer marketing campaign.
Elevate Your Wine Program
Showcase Bordeaux by the glass, build food pairings, feature curated flights, and highlight Bordeaux on your bottle list.
Registrations are accepted first-come, first-served. Register early to secure your spot.
Criteria are consistent with the standards of the global Bordeaux Wine Month program. Confirm you can meet all of the following before registering.
01
Run your Bordeaux Restaurant Month program throughout October 2026.
02
Feature at least 4 Bordeaux wines, including 1 fresh wine (white, rosé, or Crémant) and 2 by-the-glass pours (1 red, 1 fresh).
03
Have at least one staff member attend the Bordeaux wine training.
04
Display Bordeaux point-of-sale materials in your restaurant throughout October.
05
At the conclusion of the program, submit a sales report for your Bordeaux wines and share a few photos of your activation, menu, or in-restaurant display to help document the campaign's impact.
Incentives
Prizes for Participants
We have incentives for both your guests and your team to make Bordeaux Restaurant Month a success for everyone.
Incentives for Consumers
Guests who complete a short survey about their Bordeaux Restaurant Month experience are entered to win two $1,000 Air France flight vouchers. Encourage guests to ask their server about Bordeaux and share their feedback for a chance to win.
Incentives for Staff
Recognize your team's success! At the conclusion of the campaign, participating restaurants may nominate their top-selling Bordeaux wine ambassador for a chance to win a wine retailer gift card.
Restaurants
Featured Restaurants
Explore participating restaurants and wine bars showcasing Bordeaux wines across Texas this October. Additional featured locations will be added as we finalize the participants for the campaign.